Projects and Posts

  • Campaigns, Leanne's Bog, Social, Television

    Healthcare Television Campaign

    Screen Shot 2018-08-29 at 2.46.35 PM

    Have you ever noticed how similar most healthcare advertising is? Talking heads with “I’ve got these gabillion credentials and I’m very serious and I wear a white coat so I must be a doctor and I, etc….” This type of content doesn’t captivate most viewers on any kind of media. Especially not those watching college or pro sports. So how to market our orthopaedics and sports medicine practice in a fresh way with a modern […]

    August 20, 2018
  • Campaigns, Leanne's Bog, Sundries

    Commonsense Research: With a computer, a curious mind and an investment of time to investigate and think — you win

    Here is a simple way to vault ahead of other people or employees when looking for a job or accomplishing an assignment. It works well as a differentiator for anyone at any level in an organization. Or for someone seeking the opportunity to join an organization. It is a puzzle when prospective interns and new employees don’t thoroughly review the company and the people with whom they are interviewing. When a graduate seeking an entry-level […]

    April 22, 2018
  • Campaigns, Interactive

    Harbin Clinic Website

    Screen Shot 2018-07-22 at 3.08.55 PM

    Building a website for a company with an overall brand, 40 or so sub-brands, and 140 different owners in seven different locations can be tough. Launched in 2014, harbinclinic.com grows from strength to strength through our fresh content that flows through the site daily, the ease of search for our consumers and newbies, a responsive design that ensures the viewer experience is just as great on mobile and desktop, and a clean design with “surprise […]

    December 22, 2017
  • Campaigns, Leanne's Bog, Sundries

    So We Built This Giant Stethoscope….

    Giant 3-D Billboard

    Harbin Clinic was once thought of as the respectable, somewhat stuffy doctors in town.  We also are outspent by our two local hospitals by a huge percentage, but when the marquee billboard in the center of town on top of a bridge became available, we jumped on it.  Everyone in town tells us they love it.  Even better, their kids love it.  Even better, our physicians and their kids love it.  Score Harbin as fun, […]

    December 15, 2016
  • Campaigns, Interactive, Leanne's Bog, Public Relations, Social

    A New Superhero: Flu Fighter

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    Northwest Georgia is hit hard by the flu every year, and Harbin Clinic has almost always been one of the top providers of flu shots. We tend to think that all our primary care patients will automatically come to Harbin for a flu shot. Recent years have seen two important trends that caused us to focus on the flu. First, competition is heating up and less expensive flu shots can get obtained in urgent care […]

    May 2, 2016
  • Interactive, Social

    Healthcare App Gives Patients Exactly What They Want: Info (Anytime, Anywhere)

    Screen Shot 2016-04-17 at 7.03.13 PM

    In 2016 Harbin Clinic launched an app aimed at current patients who have multiple Harbin Clinic physicians, locations or specialties managing their care. With the very specific purpose of giving patients one place to keep phone numbers and maps, the simple Harbin Clinic app uses the same physician database that drives the website, making it easy for the marketing department to update. “Search” is extremely robust, and patients can filter results by location, medical specialty, […]

    April 17, 2016
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