Have you ever noticed how similar most healthcare advertising is? Talking heads with “I’ve got these gabillion credentials and I’m very serious and I wear a white coat so I must be a doctor and I, etc….”
This type of content doesn’t captivate most viewers on any kind of media. Especially not those watching college or pro sports. So how to market our orthopaedics and sports medicine practice in a fresh way with a modern tone? One that will reach out and grab viewers with arresting visuals that appeals to all kinds of athletes — from teens who aspire to play for the SEC to dads planning to obliterate the other guys on the basketball court at the Y during lunch.