About Me

I’m the daughter of a farmer.  That probably explains my work ethic. It’s the same forScreen Shot 2015-10-24 at 10.22.19 PM
farming as marketing – work hard and you reap the harvest.

I’m one of the only persons I know who has had the good fortune to work on one brand — Russell Athletic — at both an advertising agency, and on the corporate side as a Director of Marketing.

And my experience has been broad — I’m just as comfortable with advertising as with public relations.  I’ve architected websites and populated them with copy.  I’ve built iPhone applications.  I manage events and photo shoots.  I can write a book or a brochure.  I can manage a behemoth project with ease.

I’ve created this site so you can see (this farmer’s daughter can’t resist) the fruits of my labor.


Healthcare Television Campaign

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Have you ever noticed how similar most healthcare advertising is? Talking heads with “I’ve got these gabillion credentials and I’m very serious and I wear a white coat so I must be a doctor and I, etc….” This type of content doesn’t captivate most viewers on any kind of media. Especially not those watching college or pro sports. So how to market our orthopaedics and sports medicine practice in a fresh way with a modern […]